Strategic Process
What is strategy?
The main purpose of a well thought out strategy is to provide a framework that will guide the many actions taken by directors, managers and employees on a day-to-day basis, in order for the business to achieve its performance objectives, crucial for survival today and to ensure continued customer satisfaction and to meet financial, employee and society objectives.
A business's actions and the context in which they are taken will together determine the performance of that business, which is directly influenced by the internal and external environment impacting on the business.